By Nick Ellis

Halo is celebrating its birthday. It is 15 years old. So we’re spending a year celebrating. But the party has to start small and build to a crescendo and for us, that first step starts with a new look. A subtle release of a brand reimagined, redesigned and refocused.

But, as we constantly tell clients, design is the last thing we do. And if a rebrand isn’t strategically significant, then it’s nothing more than fresh paint. As an agency that believes in narrative driven, commercial creativity, the latest Halo aesthetic is just the tip of the Wacom pen.

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Source: The Drum