Consumers’ appetite for sustainable products – which seemed insatiable before the 2008 financial crisis – is again growing ravenous as the economy recovers from recession. Food brands in particular are now seeing ethical sourcing, not just affordability, as a key differentiator once more.
The Soil Association says that UK sales of organic products rose 4% to £1.86bn in 2014, against a backdrop where overall food prices fell by 1.9% and consumer spending on food dropped by 1.1%. In the catering industry, organic sales rose 13.6% to more than £7m.
Big brands are now making a new effort to respond to accelerating demand Read full story ›
Source: Marketing Week
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