By Thomas Hobbs

The summer pop festival, which is held at Finsbury Park, has used O2 and Barclaycard as its chief sponsors over recent years but it says New Look will allow it to ‘give fans the cutting edge of both music and fashion.”

“This is a first for New Look and something we are extremely excited about,” said Gillian Moore, group marketing director at New Look.

“It’s a chance for us to engage with our customers in a completely different way and combine fashion and music on a huge scale. We’ve listened to our customers and know they love festivals – we are so Read full story ›

Source: Marketing Week