By amit bapna

Advertising and claims go hand in hand but in many categories like insurance it tends to get on sticky wicket when the claims are made beyond possible delivery scenarios. Adverts push them out nevertheless, in the hope of creating demand for the product.

Over the years, insurance advertising has operated in a fairly regulated environment in India. However, the changing consumer demands as well as the evolving marketing environment require a constant evaluation of the regulatory frameworks.

The new rule book

• In order to strengthen the regulatory framework for one of the most advertised Indian categories (insurance), the regulator Insurance Regulatory and Read full story ›

  Source: The Drum