The phenomenon of ‘Black Friday’ rocketed into the consciousness of the UK’s online consumers in 2014, with the day’s online sales outstripping those of ‘Cyber Monday’ for the first time, according to a new whitepaper from paid-search agency Periscopix.
Rebekah Schelfhout, group head of search at Periscopix, said: “Google Trends data shows that Black Friday has been a popular search term in the US since 2005. It isn’t the same story in the UK. Though interest started in the UK in 2010, the reality is that most people had never heard of Black Friday until 2014.
“This makes it all the Read full story ›
Source: The Drum
Industry News