News Corporation is considering the sale of video ad platform Unruly, according to reports from Sky News.
The media giant acquired the London-based company for £114m in 2015 but is understood to have hired Needham, a US-based investment bank, to advise on an auction.
Sky quoted media industry sources who claimed that it had not yet made a definitive decision to proceed with a sale.
Unruly – founded by Sarah Wood, Scott Button and Matt Cooke in 2006 – currently manages handles all of News Corp’s digital advertising.
In addition to the UK headquarters, it has offices in Australia, India, Japan and Read full story ›
Source: The Drum
Industry News