Programmatic advertising outfit AppNexus has closed a $31m round of funding, with News Corp now among its major investors, furthering its interest in adtech by contributing $10m to the latest round.
The announcement was made today (28 September) and follows last week’s $1bn IPO from fellow adtech outfit The Trade Desk.
As part of the partnership, AppNexus’ full suite of technology products are being made available to News Corp’s media brands, several of which already employ the AppNexus SSP and Yieldex Analytics, including Dow Jones, News UK, and News Corp Australia.
Commenting on the update, AppNexus president Michael Rubenstein said: “Today’s announcement signals Read full story ›
Source: The Drum
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