Newsy, the digital-first news network aimed at millennials, has found success on OTT platforms like Roku, Pluto TV, and Amazon Fire. But it’s the company’s ability to transact programmatically on Apple’s new tvOS that has advertisers and publishers interested.
Newsy – which was named a “Best of 2015” app by Apple – has been leveraging SpotX’s ad server and SSP to manage inventory programmatically on its tvOS app. SpotX released an SDK to support ad serving on tvOS in November.
“The power of connected TV is its ability to reach audiences who are cord-cutters and cord-nevers and engage them in meaningful ways,” Read full story ›
Source: The Drum
Industry News