Nielsen Marketing Cloud has launched in Asia Pacific with major Hong Kong broadcaster TVB as its first client, launching its addressable TV offering.
The deal will largely be around building a data management platform (DMP) for TVB and moving towards addressable TV and targeted ads for its over-the-top (OTT) service.
Nielsen’s core measurement business is already live in many major Asia Pacific markets, but the Nielsen Marketing Cloud service has, until this point, been online available in the US and Europe. The reason for this is that the business has been built mostly via acquisitions, the latest of which was Read full story ›
Source: The Drum
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