Nielsen has unveiled its first figures around shows on streaming services yesterday, ushering in a new era of transparency for platforms like Netflix.
Nielsen has been tracking streaming data for TV studios that ‘opt in’ to work with the measurement firm by sharing digital files that can be scanned for audio fingerprints to reveal viewer data.
The method can be applied to measure any programming a studio has produced, which means that studio-backed original shows created for Netflix, Hulu and Amazon Prime are free to be included in the data.
The first findings of its research into viewership of TV shows on streaming Read full story ›
Source: The Drum
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