Nike leads Adidas as the sportswear brand with most valuable football players sponsorship deals.
According to a study by the CIES Football Observatory in Neuchatel, Switzerland, the combined value of the 100 most expensive players in the professional leagues of England, France, Germany, Italy and Spain has hit €8.97bn ($11.2 bn).
Combining data on individual shoe sponsors revealed that 57% of that value came from players wearing Nike boots — including Alexis Sanchez and Virgil Van Dijk — compared with 33% from those wearing Adidas. While, athletes endorsing footwear from Puma SE and Under Armour Inc. Read full story ›
Source: The Drum
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