By Thomas Hobbs

Digital marketing agency Greenlight’s latest brand personalisation index, which surveyed 100 senior marketers, found that marketers are most advanced in their use of personalisation on websites and email with over half (54%) using these two channels. More than a third of marketers (36%) are using location insights to tailor campaigns.

However, only a quarter (24%) are currently personalising on mobile devices or in apps.

The report claims that marketers are losing confidence in adding personalisation features due to a backdrop of high-profile cyber attacks on the likes of Ashley Madison, as well as potential changes to EU-wide data privacy laws altering the Read full story ›

Source: Marketing Week