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Nissan tests updated 2017 Rogue in 'Star Wars' campaign

on Oct 27, 2016 | 0 comments

By Haley Velasco

A long time ago, in a galaxy far, far away…

Nissan channeled its inner “Star Wars” nerd and revealed its Rogue One: A Star Wars Story marketing campaign for the updated 2017 Nissan Rogue.

In a promotion for the next movie, “Rogue One: A Star Wars Story,” which debuts on Dec. 16, Lucasfilm partnered with Nissan’s to create a 30-second ad, which had its debut Monday during “Monday Night Football.”

“Nissan’s new custom-designed campaign aims to provide Nissan and Star Wars fans exclusive access to the popular franchise in ways they’ve never seen before,” said Jeremy Tucker, vice president, Marketing Communications & Media, Read full story ›

Source: The Drum