By Hannah Bowler

Brand director Jude Whyte talks us through the made-to-order retailer’s new big-ticket campaign.

Made.com has unveiled a major advertising pivot with a quirky new campaign film as part of its new brand mantra to “get a bit weirder.”

In February, brand director Jude Whyte told The Drum she was overhauling the Made brand after admitting competition from other online furniture retailers was chomping away at its market share. At the time, she said it needed to reclaim the “standout energy” it launched with and “prove” to its customers it has “more extraordinary things to show them.”

Tired of the Read full story ›

Source: The Drum