By Andrew Boulton

There can’t be many amongst the copywriting community who have never had a potentially magnificent idea slip away, like a crumbly biscuit in the ocean. In fact, it’s almost a copywriting badge of honour to have found inspiration at precisely the same moment you lost your pencil.

Of course nowadays the chances of being adrift from any medium for recording thoughts is preposterously slender. Such a scenario could only conceivably occur following a series of unfortunate events, beginning most likely with a smashed, drowned or simply malfunctioning smart phone.

Very rarely, in this age of palm-ready posterity, should we find ourselves manically Read full story ›

Source: The Drum