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Norwegian Air installation provides personalized travel recommendations based on pulse and temperature

on Jul 28, 2016 | 0 comments

By Minda Smiley

To promote its dozens of flights that fly between the United States and Europe, Norwegian Air has launched an interactive installation in LA and Florida that it hopes will make Americans realize that the airline flies to more places than its name might suggest.

Taking a cue from Norway’s iconic northern lights, Norwegian’s “Aura Reader” will read a person’s temperature and pulse to determine the color of his or her aura. A “ticket” will then print on the spot that shows what that aura means and which travel destination it best coincides with – for example, those with a pink aura Read full story ›

Source: The Drum