By Gareth Price

We now appear to have a new annual tradition in marketing circles to add to the ritual of excited predictions for the year ahead: the latest social network everyone must join.

Peach is the latest in a long list of apps predicted to make inroads on Facebook’s supposedly – despite all the evidence to the contrary – waning dominance, joining the likes of Ello, Kleek, Secret, Tsu, Whisper and Yik Yak.

Brands are encouraged to be the first to join because early adopters are, so we’re told, “ahead of the competition”.

Buffer reports that Peach has “exploded onto the scene, breaking Read full story ›

Source: The Drum