By John Glenday

Winery brand Jacob’s Creek has teamed up with world number one tennis player Novak Djokovic as part of a global campaign set to launch on 13 January 2015.

The tennis champ stars in a series of ‘Made By’ short films in which he celebrates the people, places and passions which have served him well on his path to success.

Shot in documentary style in his home town of Belgrade, Serbia, the campaign begins with recollections of Djokovic’s war torn childhood to grand slam wins at the Australian Open and Wimbledon – events which Jacob’s Creek also sponsors.

Djokovic said: “Partnering with Jacob’s Creek Read full story ›

Source: The Drum