One of the UK’s largest auto-enrolment pension providers Now: Pensions has appointed TVC Group to create the brand’s first advertising campaign, including a TV advert to go live in September.
Auto enrolment legislation has been designed to encourage a retirement savings culture in the UK. This new legislation requires all employers to automatically enrol some or all members of their workforce (depending on age and salary level) into a pension scheme that meets certain minimum standards.
The new advert features reality TV star Stacey Solomon and aims to clarify some of the jargon associated with pensions.
Amy Mankelow, director of communications at Read full story ›
Source: The Drum
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