By Audrey Kemp
With Michael Vito Valentino at the helm, the outlet is embracing its next phase to become a premier destination for Gen Z-oriented content.
NowThis, a progressive news brand that earned a loyal following among Millennials through snackable, socially-driven videos, is entering its next era – one that’s all about Gen Z.
The news startup is building an in-house studio dedicated to producing digital content for its 74m followers across platforms, a shift that Michael Vito Valentino, the newly appointed editor-in-chief, says is rooted in the economic and cultural power of this young generation.
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Source: The Drum
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