First spotted by the Scotsman, the digital displays were promoting an England Rugby event on 9 September featuring performances from boyband Take That.
O2 said the ads were erected in Scotland by mistake with many onlookers surprised that the ‘auld enemy’ was advertising north of the border. O2 added that the digital executions will be replaced with alternative marketing material.
An 02 spokeswoman said: “We made a mistake. ‘The Wear the Rose’ poster is intended only for sites in England. We’re taking it down as soon as we can and replacing it with another element of our Priority campaign.”
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Source: The Drum
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