O2 is a brand built upon a supposed breath of fresh air, when it launched in 2005 it looked to offer a new proposition to the mobile market – now it is returning to its roots with a return to an old brand message.
‘Breathe it all in’ is the strapline that the carrier will be pressing through the UK from 1 September. It looks to highlight how the mobile is a vital part of modern life. British spoken word artist George the Poet narrates a TVC in which the concept of digital oxygen is forwarded. O2 will connect mobile Read full story ›
Source: The Drum
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