Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Oatly on its plant-based plans as it sows seeds of change in Singapore

on Jan 12, 2021 | 0 comments

By Shawn Lim

Oatly expanded into Singapore last year having seen potential in the local market for plant-based products. Here, The Drum catches up with the company’s marketing lead for Asia to hear about its ongoing ambitions for the market there.

Swedish plant-based food brand Oatly had been selling its products in Singapore on a small scale for a few years but, after witnessing increased demand, it felt in 2020 that the time was right to officially launch in the market says Amanda Chan, its marketing and communications lead for Asia.

In recent years, Singapore has seen the entry of plant-based alternative brands including Read full story ›

Source: The Drum