By Stephen Lepitak

Sometimes a behind the scenes piece can go very wrong when the journalist picks up and runs with a piece of information that the agency would rather they had not. Such has been the issue faced by New York and London digital agency Huge, when an article in Business Insider claimed that the agency took a team of 13 people, 45 days to generate a tweet for client President Cheese (see image), that garnered only two retweets. Huge London’s planning director, Martin Harrison offers his reaction to the fallout.

“Jesus” was the title of the email that alerted me to the Read full story ›

Source: The Drum