Offline and marketing events have always been a way for B2B companies to effectively reach and communicate with clients and prospects.
A report released by eMarketer on B2B Event Marketing 2017 found that “even with the rise of more measurable digital marketing tactics, trade and marketing events continue to be a major avenue for building relationships, influencing attendees and sharing industry thought leadership,” said analyst Jillian Ryan and author of the new report.
The report showcased how offline interactions can influence the path to purchase, while an offline event technology stack can bridge that divide.
“Events are often a black Read full story ›
Source: The Drum
Industry News
