By Sam Bradley

The digital experience lab is the latest investment in virtual influencer tech from agencies.

Ogilvy has announced the launch of Reality, a digital experience ‘lab’ dedicated to researching and creating new applications of technologies such as AR, VR and NFT.

The studio is to be led by Dickon Laws, Ogilvy’s global head of innovation, and will provide an “innovation translator, pathfinder and risk navigator” service to the network’s clients. Laws estimated that the wider market linked to the studio’s tech expertise would be worth $1.5tn by the end of the decade.

“Although most brands have experimented with emerging tech, there is Read full story ›

Source: The Drum