By John Glenday

Ogilvy & Mather chief executive John Seifert has named a new leadership team to implement his unification strategy for the business with the express aim of ‘returning the company to a single-branded, integrated enterprise’.

This shake-up will commence in the US where separate units such as OgilvyOne and Ogilvy Public Relations will be brought under one banner, having previously published separate profit and loss accounts within the Ogilvy & Mather family.

Their respective heads, Brian Fetherstonhaugh and Stuart Smith, will now report directly to Ogilvy’s New York chief executive Lou Aversano, who has been promoted to Read full story ›

Source: The Drum