Omnicom Media Group and Twitter have signed a $230m (£137m) mobile-focused deal, weeks after Publicis and Facebook signed a similar deal.
The deal will see Omnicom’s programmatic ad trading desk Accuen integrate with Twitter’s ad exchange MoPub.
Twitter’s president of global revenue, Adam Bain, said: “It’s great for us because we’ll now have high-quality advertisers coming through the exchange.
“We haven’t made an announcement about opening up Twitter to programmatic buys, but it’s natural that we’ll do it.”
While including an ‘element of research’, it is believed that the deal will give Omnicom the “first look” at new ad units and Read full story ›
Source: The Drum
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