By Sarah Vizard

According to the latest quarterly review of ad blocking behaviour by the Internet Advertising Bureau (IAB) and YouGov, 22% of British adults are now using ad blocking software, up from 18% in October. Usage rates are highest among 18-24 year olds, at 47%, and lowest among 45-54 year olds where just 16% block ads.

However, there is some good news for publishers and advertisers. A fifth (20%) of people who have downloaded an ad blocker in the past no longer use it. While the most popular reason given was changing to a new device, gaining access to content they want was Read full story ›

Source: Marketing Week