Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

'One step forward, two steps back': The long road to changing gender portrayals in media

on Mar 28, 2017 | 0 comments

By Jessica Goodfellow

Too often in media brands fall into the trap of “paying lip-service to authenticity” instead of contributing to the gender solution, at a time when it’s fashionable to be a feminist without any notion of what the word means, or stands for.

At play in the industry is a constant battle between brands that work to “break down stereotypes”, and those that “proliferate stereotypes are really damaging to society”, according to Katie White, the managing director of i-D, a magazine that celebrates identity regardless of gender.

For all the rhetoric around diversity of late, question marks remain as to whether Read full story ›

Source: The Drum