The report claims brands such as Tesco, Asda, Boots, M&S, Sainsbury’s, Hamley’s, Ocado and Selfridges all dropped gender focused categories on their company websites in the past year.
The survey reviewed 54 separate websites that sell toys and children’s books. Each website was visited between 1 and 21 November in 2014 by reviewers. The group mainly looked at the navigation websites used for selling toys and books, but still has work to do on getting brands to change gender stereotyping on packaging for products.
“We’ve seen substantial changes on the high street since we started campaigning, with major stores such as Debenhams Read full story ›
Source: Marketing Week
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