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Only 5% of Super Mario Run’s 78m players bought the game

on Jan 31, 2017 | 0 comments

By John McCarthy

Cracks seem to have appeared in Nintendo’s premium mobile gaming strategy as the company released sales results for the $10 game.

The iOS-only smartphone game hit the market on 15 December and granted players a few trial levels before asking them to fork out $10 for full access – a high fee in an industry saturated with free-to-play titles.

The Japanese gaming giant said the game has been downloaded 78 million times, but behind the encouraging figures was another story; that only 5% of players followed through and purchased the game.

Amid a high-profile launch, boasting characters synonymous with gaming, the Read full story ›

Source: The Drum