By Seb Joseph

Opel is readying an Airbnb-style service for drivers as it accelerates its shift from product-focused promotions to marketing mobility services to fuel its ongoing turnaround plan in Europe.

The peer-to-peer service debuts next month, allowing private drivers to lend out their Opel vehicles. All a driver needs to do is list their vehicle with the application and then it will match it to prospective loanees. It sees Opel become the latest brand to try and exploit the sharing economy that companies like Airbnb and SideCar have pioneered.

Speaking at the Financial Times’ Marketing Innovators Summit, Tina Müller, chief marketing officer and member Read full story ›

Source: The Drum