By Tom Banks

The ChatGPT owner’s visual refresh introduces a bespoke sans-serif typeface and looks to root the brand in the real world at a time when global competition is hotting up for mass adoption generative AI platforms.

ChatGPT’s US-based parent company, OpenAI, revealed a new visual identity this week. The fact that it landed just a week after Chinese company DeepSeek usurped it as the most downloaded free AI application on Apple’s app store may be a coincidence, but there’s no denying that a clear perspective and point of difference will be more important than ever for OpenAI as challenger AI Read full story ›

Source: The Drum