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Operating costs are up – should agencies absorb the increase, or raise fees?

on Sep 21, 2022 | 0 comments

By Sam Bradley

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Each week, The Drum asks agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.

Operating costs are going up for businesses across the board, but agencies aren’t just dealing with inflation around supply costs or rising energy bills – they’re coping with higher wage bills too. What’s to be done?

Some agencies tell us they’ll be raising their client fees, but others have indicated they plan on absorbing at least the greater part of those increases (and a couple have told me they plan Read full story ›

Source: The Drum