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Oppo adds League of Legends World Championship sponsorship to its esports strategy

on Oct 8, 2021 | 0 comments

By Shawn Lim

Chinese smartphone maker Oppo will sponsor the upcoming League of Legends World Championship 2021 (S11).

This sponsorship is part of Oppo’s multi-year deal signed with Riot Games in 2019 as it seeks to be more involved in the esports community.

“It’s our pleasure to continue the partnership with Riot Games this year. League of Legends provides OPPO with a platform that allows more gamers around the world to get to know our brand better,” said William Liu, vice president and president of global marketing at Oppo.

“More importantly, the unyielding spirit of the pro players is akin to OPPO’s relentless strive for innovation Read full story ›

Source: The Drum