By Drum Network

Orangetheory Fitness, an international boutique fitness studio franchise, has tapped TIPi Group, the independent digital performance specialists, to run its Southern UK campaigns across paid social platforms.

The win follows the release of Orangetheory Fitness’ plan to continue to grow actively across the UK, opening numerous sites across the country in 2021 and beyond.

TIPi Group’s scope encompasses geo-targeted paid social campaigns across Orangetheory Fitness sites in the Southern UK, as well as driving long-term growth through social channels.

Paul Kuebler, executive director-international operations at Orangetheory Fitness for the Southern UK, explained: “One of our core values at Orangetheory Fitness is innovation – Read full story ›

Source: The Drum