By Matt Kissane

Brand safety is over, says Landor’s Matt Kissane. Here’s his manifesto for 2024 as a year of bravery and risk-taking.

This year is going to be a lot.

Peak democracy. AI on steroids. Ever more divisive geopolitics. And whatever black swan event is waiting in the wings to give us a collective nervous breakdown.

With all that in play, is 2024 going to leave us any bandwidth for brands? It’s going to take something pretty spectacular to pull focus.

That’s why, in the sea of New Year predictions, the only bet I’m making this year is that the Read full story ›

Source: The Drum