By Audrey Kemp

The absurdly dramatic campaign from Mischief turns adolescent emotionality into a sizzling steak obsession.

Outback Steakhouse is injecting some much-needed humor into post-holiday winter blues with its latest campaign, ‘I Wish You Were Steak.’

Created by the award-winning agency Mischief, the new commercial promotes Outback’s limited-time Steakcation deal, which offers steak dinners starting at $14.99 and positions steak as the ultimate cure for seasonal boredom.

Read more here

Read full story ›

Source: The Drum