By Jenni Baker

The threat of data depreciation has become very real and recent developments show clear signals that the digital advertising industry, perhaps unknowingly, has been living in the digital dark ages.

Privacy regulations, the imminent death of third-party cookies, implementation of Apple’s App Tracking Transparency (ATT), and soon, the loss of IP addresses and other device-based identifiers have shaken the foundation upon which marketers and publishers build their first-party data. And these changes will have a long-lasting impact on all members of the ecosystem.

The path forward is not incremental, it’s visionary. It’s a renaissance.

Now is the opportunity to restore trust with consumers Read full story ›

Source: The Drum