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Paddy Power profits plummet 20% despite market-leading social and mobile departments

on Aug 28, 2014 | 0 comments

By John McCarthy

Bookmaker Paddy Paddy has attributed a six-month 20 per cent drop in operating profit to a bad run of luck – despite the firm grabbing newspaper headlines with a series of humorous sports-related PR campaigns and recording industry-leading digital growth.

The UK leader in mobile and smartphone gambling, which has seen its profits double since 2009, reported a 20 per cent drop in operating profit to 60 million euros in the first half of the year.

The ‘luck ‘o the Irish’ failed the Dublin-based firm after it suffered from an industry-wide blow resulting from a “horrific run of sports results” during a Read full story ›

Source: The Drum