Back in August, Paddy Power made an unexpected push into print with the release of free football magazine Pitch Invader. Its editor and head of PR Lee Price said, “talent is tricky, paper is expensive,” but has hinted at another run in 2020.
Paddy Power launched the mag to raise brand awareness in the summer before the return of the football season. It also wanted to give punters the knowledge base to start gambling again. The mag didn’t feature odds and barely referenced Paddy Power.
An in-house staff team of six editorial staffers were led through this project by Price, Read full story ›
Source: The Drum
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