England’s national identity is rooted in its positive memories; it doesn’t like to address any painful incidents in its past. So it’s only natural that for Paddy Power’s latest campaign, centered around the ongoing Euro 2020 tournament, the brand should have lent into that aversion by spoofing England’s past failings.
The campaign features footballers Teddy Sheringham, Sol Campbell and Peter Crouch reminiscing about a non-existent victory in Euro 96. They’re joined in misremembering the tournament by the actor Shaun Williamson in a short mockumentary, which takes liberties with the truth.
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Source: The Drum
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