Welcome to Parse.ly Bites, a monthly series created in partnership with online analytics platform Parse.ly, to help media companies to understand how to better engage and build their audiences. The first entry in the series looks at the continued importance of the homepage.
When incoming New York Times publisher A.G. Sulzberger and his team published their Innovation Report, they highlighted a 50% decline in traffic to the Times’ homepage. But, now we’re in 2018, and the homepage is still alive and well.
According to data from Parse.ly’s network of more than 600 digital publishers, Read full story ›
Source: The Drum
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