TV chef Simon Rimmer will host a series of three-minute ad-break takeovers for Indian food brand Patak’s during Channel 4’s food programming as part of a six-figure campaign from the brand.
The ‘Curry Inspiration’ campaign – which was created by Maxus Partnerships with media bought and planned by Maxus UK – will spread across TV, digital, print, social media and mobile, and Patak’s said it plans to make “strong use” of content marketing.
The deal with Rimmer will see the first ad-break takeover during Channel 4’s Sunday Brunch on 2 March, as well as content across 4OD and YouTube.
The six-month campaign officially Read full story ›
Source: The Drum
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