Adidas is ramping up its First Never Follows campaign ahead of the new football season with a series of films for its six largest clubs.
The spots will leverage the popularity of its brand ambassadors and unveil the new third kits for each of the teams.
The German sports brand has released a trailer for the series, which shows the most talked about man in football this summer and its prized brand ambassador, Paul Pogba, reflecting on the speculation around his expected transfer to Manchester United.
The upcoming series will feature each of Adidas’ sponsored football stars Read full story ›
Source: The Drum
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