By Leonie Roderick

The publisher hopes that by doing so the United Nations and governments will be forced to push illiteracy up the agenda and make it one of the targets of the UN’s sustainable development goals. 

So far, UNESCO, Microsoft, Save the Children, Daily Mail Group, War Child and the National Literary Trust are among the partners involved.

The global creative campaign for Project Literacy, which was created by FCB Inferno, launched at the Houses of Parliament this week and is expected to run until September. It will be supported by film, social, print, digital and OOH.

The campaign is targeted at millennials, as Read full story ›

Source: Marketing Week