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Peloton... for making home workouts work: The Drum editorial team’s best of 2020

on Jan 1, 2021 | 0 comments

By The Drum Reporters

It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors.

Last holiday season, leading connected stationary bike and treadmill maker Peloton was a laughingstock. Its now-notorious holiday ad was immediately Read full story ›

Source: The Drum