You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we’re talking about Pepsi Max’s attack on Coca-Cola’s Christmas supremacy.
Just before the close of 2020, Pepsi Max bottled a mentos mint, add some extra pop to the long-lasting Cola Wars.
Market leader Coca-Cola, famous for its connection with Christmas and its role shaping the legend of modern Santa Claus, found itself under attack this week in a crafty CCTV ad from Pepsi.
Sneaky scenes from a petrol station Read full story ›
Source: The Drum
Industry News