By Ayesha Salim

While the cookie is not dead, it seems to certainly be crumbling as brands begin leveraging data and artificial intelligence (AI) to deliver personalisation at scale to drive a better experience for customers. The rise of AI, data, and new uses of audience segmentation are providing more opportunities to deliver personalised messaging.

According to research firm Gartner, companies that utilise personalisation will generate 20% more revenue than those who do not. But as marketers shift towards a people-based marketing approach, where does that leave cookie-based targeting? Is it on its way out?

A panel of experts gathered at Read full story ›

Source: The Drum